If You Aren't Filtering Out Your Visits In Google Analytics You’ll Regret It 2018

If You Aren’t Filtering Out Your Visits In Google Analytics, You’ll Regret It

One of the most fundamental enhancements you should make to your organization’s Google Analytics (GA) account is to create a filtered view that excludes all traffic from employees regularly accessing the site from work and/or personal computers. Doing so will provide a far more accurate picture for how your users flow through your site thereby allowing you to make necessary adjustments. Regardless of your GA skill level, this is super easy to setup and will ...

Creating a Social Media Plan: Put It Into Action!

A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back ...

Creating a Social Media Plan: Develop Some Overall Policies

A social media policy is an organization standpoint on how you will use social media in your work.  It has guiding principles so that anyone who takes over the social media management can see why you do what you do where you do it.  It also puts everyone on the same page and standardizes some of your practices. There are plenty of templates and articles online: Database of policies, including nonprofit Mashable’s article on social ...

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