Briefly–Still Working At It After 400+ Years

Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later,  phone text messaging and Twitter limited us to the number of characters one could post. The fact that Twitter has expanded their character limit and most phone messaging software either provide capacious limits or automatically parse messages across multiple texts it something of a testament to our inability to briefly encapsulate our meaning. Yet there is a growing need to do so, whether it be mission statements, grant proposals, elevator pitches or show descriptions. People … Read more

How To Find Your Personal Brand Archetype

Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even what they really are. In this video, I give a brief overview of archetypes and how you can best use yours to grow your presence and business. What is an archetype? It is very simple: an archetype is a universal symbol depicting characteristics in someone. Every person identifies with a certain archetype or two, including: the Boss, the Enigma, the Best Friend, … Read more

How Orchestras Can Use Influencer Marketing

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of classical music”, they are engaged on social media enjoying many beautiful Instagram accounts that track hip events, … Read more

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