Maintaining A Consistent Brand Requires Change
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When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding. Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you ...
I was both intrigued and bemused by Colleen's piece when I saw it in my inbox a few weeks ago.…