How To Find Your Personal Brand Archetype

Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even what they really are. In this video, I give a brief overview of archetypes and how you can best use yours to grow your presence and business. What is an archetype? It is very simple: an archetype is a universal symbol depicting characteristics in someone. Every person identifies with a certain archetype or two, including: the Boss, the Enigma, the Best Friend, … Read more

How Orchestras Can Use Influencer Marketing

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of classical music”, they are engaged on social media enjoying many beautiful Instagram accounts that track hip events, … Read more

Try This Tip - Expand Your Audience

Try This Tip – Expand Your Audience

If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable information, or simply entertain visitors. I recently set out to improve the website traffic for Portland Piano International. … Read more

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