Maintaining A Consistent Brand Requires Change

When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding.  Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you would be abandoning in a rebrand. Rebranding – in which we not only attempt to change the … Read more

Work On Those Re-Opening Venue Images

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty demotivating and counter-intuitive to all your instincts, the fact is that a “sold out” socially distanced experience … Read more

Meeting Your Legal Duty Of Care In Post-Covid Reopening

In another post, we had shared some general guidance provided by the Downtown Professionals Network for re-opening arts and cultural venues as Covid-19 restrictions ease up. The Event Safety Alliance, which is comprised of over 300 professionals from live event venues of all sizes, has recently issued a Reopening Guide that provides much more detailed guidance in this regard. While it is focused on live events, a great deal of the content is applicable to any organization that has people physically present in their spaces. The guide isn’t meant to be exhaustive … Read more

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