Let’s Talk About Press Kits
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Let’s talk about Press Kits. I’ve seen so many artists fumble when it comes to providing a good press kit with the necessary photos or biography needed for a marketer. And it’s not just artists, I’ve worked with agents who are also doing things that are a roadblock to marketers. So let’s look at how you can better market yourself as a performer, composer, or any kind of artist with your Press Kit.
Maintaining A Consistent Brand Requires Change
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When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding. Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you ...
Work On Those Re-Opening Venue Images
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Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…