Creating a Social Media Plan: Do Some Research

If your office is like our office, there are a small group of people running the show.  With only a handful of people in my office, we have to plan ahead on schedules, programming, concerts, who will be running the box office when the box office manager is on vacation, who’s bringing the donuts to the staff meeting, etc. Well, maybe not the last one, but you get the picture.  Planning is important. So, if ...

Use 22 Colors in Organization And Design

Use 22 Colors in Organization And Design

It was only a matter of time until I shared a great idea from the site that may have served as inspiration for ArtsHacker, and that day has arrived. Do you organize by color coding? In this post on Lifehacker from December 3rd, Whitson Gordon found a chart of 22 colors by Kenneth Kelly that are easy to tell apart. Besides being a possible productivity hack, I’m thinking this is handy tool for a task like choosing colors for ...

Using PatronManager For Your New-To-File Ticketbuyer Retention Plan

As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that ...