Box Office & CRM

If You Aren’t Selling Flex Subscriptions, You’re Missing Out

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JCA Arts Marketing recently released a study measuring subscription sales at arts and culture organizations. While prefaced with a friendly “don’t panic” notification (Douglas Adams fans will enjoy that reference), they don’t sugarcoat their findings. While the data in this study may not be immediately encouraging, we want to emphasize that we should view subscription decline as an opportunity. There are many advantages to the subscription model, but there are also many disadvantages. Let’s take the data as inspiration to move forward and innovate in this new world. What jumps out at … Read more

Are You Ready For Mastercard’s New Recurring Payment Rules?

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Earlier this fall, Mastercard issued new rules for merchants processing recurring credit card charges on its network (essentially, merchants who process recurring charges to a Mastercard-branded credit card, regardless of the issuing bank). As originally announced, these new rules would have presented extra and potentially burdensome administrative work for small nonprofits, including arts organizations, that have recurring monthly donations (though enforcement for the recurring donation case was due to begin later than for other types of recurring charges). Stripe, one of the major payment processors, has a helpful breakdown of the new … Read more

Tracking Blackbaud Donations Using GTM

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If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more