Tracking Blackbaud Donations Using GTM

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more

Applying A Little Math And Science To Social Distancing Ticket Revenue

There’s a fascinating article (h/t Rainer Glaap) at ActivityStream.com that examines very positive results from efforts to science our way through maximizing revenue during live events if halls reopen with social distancing regulations in effect. It’s a positive step in the direction we examined from 5/6/2020 in that Activity Stream’s work includes maximum effort analysis to begin calculating optimum seating configurations for sales of single and group adjacent seating. They take things to the next level by creating an algorithm to automatically adjust available seating options when anticipated reductions in distancing requirements roll out. Do yourself a favor and … Read more

Trust Is More Important To A Box Office Than Ticket Stock

Trust Is More Important To A Box Office Than Ticket Stock

It is often stated that front of house operations are among the most important for a performing arts entity because it is the first point of contact the general public has with the organization.  Front of House staff generally encompasses the ticket office, ushers, concessions/merchandising and activities related to them (valet parking, for example). It isn’t just a matter of public relations. Some of the front of house staff are also responsible for the safety of the audience in the event of an emergency. Those who directly supervise staff in these areas … Read more

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