Email

Using email to communicate with and engage target audiences.

Email Inspiration

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I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I’ve written a number of posts on email here at Arts Hacker — designed vs. plain text, what to do with … Read more

A Sales Email Subject Line So Good You Have To Use It

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Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can take advantage of the same buy/rely local angle thanks to being (mostly) immune from the same concerns. Subject: Don’t Trust The … Read more

4 Emails To Send That Don’t Ask For Money

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Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. Automated Welcome Email An automated welcome email can come in two forms: when someone signs up for your email list, or when they sign up for a particular program, purchase a ticket, or make a donation. Think of this initial email as part of an onboarding process where the goal … Read more