Stop! Before You Send An Email To That Old List…

17shares 3Share on Facebook 12Share on Twitter 1Share on LinkedIn 1 0Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to in a while, please clean that … Read more

The Best Time To Send Email

19shares 3Share on Facebook 15Share on Twitter 1Share on LinkedIn 0 0The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and your segment of subscribers will probably prefer different send … Read more

Who Should Receive Your Email Newsletter

Who Should Receive Your Email Newsletter?

34shares 11Share on Facebook 17Share on Twitter 4Share on LinkedIn 1 1You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important.  Sending your patrons (and prospective patrons) the most relevant communications is key to not only selling tickets but … Read more

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