A Sales Email Subject Line So Good You Have To Use It

Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can take advantage of the same buy/rely local angle thanks to being (mostly) immune from the same concerns. Subject: Don’t Trust The … Read more

4 Emails To Send That Don’t Ask For Money

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. Automated Welcome Email An automated welcome email can come in two forms: when someone signs up for your email list, or when they sign up for a particular program, purchase a ticket, or make a donation. Think of this initial email as part of an onboarding process where the goal … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read the full report, but, in short, the plain text email resulted in a 28.8% increase in response … Read more

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