4 Emails To Send That Don’t Ask For Money

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. Automated Welcome Email An automated welcome email can come in two forms: when someone signs up for your email list, or when they sign up for a particular program, purchase a ticket, or make a donation. Think of this initial email as part of an onboarding process where the goal … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read the full report, but, in short, the plain text email resulted in a 28.8% increase in response … Read more

If You’ve Got A Date, You Can Automate

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your list or after a transaction, you can use date-based emails to reach your audience at the right time with the right message without having to lift a finger. Let’s take a look at 3 date-based automated emails you can set up today: Membership Renewals If your organization has memberships, you should be automating your renewal emails. All you need to do … Read more

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