Who Should Receive Your Email Newsletter

Who Should Receive Your Email Newsletter?

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important.  Sending your patrons (and prospective patrons) the most relevant communications is key to not only selling tickets but to engage them in your brand. Do you have low open … Read more

Onboarding

Using Onboarding Techniques To Improve Web Engagement

If you’re looking for some low hanging fruit to improve online engagement with users, look no further than using an onboarding email campaign to introduce website visitors to key functions of your website. Ideally, you’re capturing user email info at your website; it might be via newsletter subscription or a new user registration. Regardless of which capture point it is, knowing that the lead came in through your website is a crucial step in determining if they are well suited for a web engagement onboarding campaign. Why This Matters For arts organizations … Read more

What To Do After The Send

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email.  This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email follow-ups that get attention is to segment them by email behavior. For every sales email you send out, send out … Read more

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