Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be … Read more

Facebook Groups for Pages Is Here

Facebook Groups For Pages Is Here!

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information.  This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product Officer had to say about the launch and how The Washington Post is already using the feature to boost engagement: … Read more

How To Avoid Facebook & Twitter Share Fail

How To Avoid Facebook & Twitter Share Fail

Facebook and Twitter are great platforms for generating interest and driving ticket sales but there’s no getting around the fact that you must play by their rules. More often than not, this means jumping through a few hoops to customize or update your share content. Here Are Two Common Problems Facebook Solution Tip: if you’ve published or updated several pages, use the “Batch Invalidator” tab to process multiple URLs. Be sure to separate each unique URL with a space. Twitter Solution That’s all there is to it so do yourself a favor … Read more

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