Facebook

Is Facebook Not Sharing The Correct Info From Your Website?

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Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t improve much in the past five years. The Problem You publish a new webpage or blog post and when you go to share, Facebook seems to be pulling up the wrong image, title, and/or description. Not only does the share probably look bad but worst-case scenario is it leaves out some of the most important conversion oriented details. The same problem exists for … Read more

Scammers In Your Social Media Community

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On my personal blog, I have written about the problem of ticketing websites that masquerade as legitimate performance venues and either sell fake or highly marked up tickets.  I have to say that Google seems to have addressed the problem of resellers and scam sites appearing in search results before the real venue. For example, if you search for Bill Maher Atlanta today, the Fox Theatre is the first result. On Bing, it is the fifth or six result. I tried this for a handful of cities across the country. In any … Read more

More Changes To Facebook Ad Targeting

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Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement to share the source of a Custom Audience Here are a couple of articles that give the … Read more