More Changes To Facebook Ad Targeting

17shares 2Share on Facebook 14Share on Twitter 1Share on LinkedIn 0 0Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement to share the source of a … Read more

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

54shares 18Share on Facebook 19Share on Twitter 8Share on LinkedIn 2 7Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to … Read more

Facebook Groups for Pages Is Here

Facebook Groups For Pages Is Here!

26shares 1Share on Facebook 17Share on Twitter 2Share on LinkedIn 2 4A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information.  This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product Officer had to say about the launch and how … Read more

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