Scammers In Your Social Media Community

On my personal blog, I have written about the problem of ticketing websites that masquerade as legitimate performance venues and either sell fake or highly marked up tickets.  I have to say that Google seems to have addressed the problem of resellers and scam sites appearing in search results before the real venue. For example, if you search for Bill Maher Atlanta today, the Fox Theatre is the first result. On Bing, it is the fifth or six result. I tried this for a handful of cities across the country. In any … Read more

More Changes To Facebook Ad Targeting

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement to share the source of a Custom Audience Here are a couple of articles that give the … Read more

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be … Read more

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