Conversations around performances and events really can enhance the experience for people, but making it an effective and enjoyable experience can take some preparation and discipline. One of my favorite pieces on the practice was written for HowlRound by Brant Russell reflecting on his experience leading the discussions at Steppenwolf Theatre. He presented 11-ish rules that were basically aimed at having the moderator employ the lightest touch while also keeping the discussion away from questions like “how did you memorize all those lines?” He counsels directors to stay away because they are … Read more
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compile a rather comprehensive list that can then be shared with everyone in the industry. You can add to the Google Doc here (yes, folks, we are on the honor system here, please don’t abuse this document). Add To The Doc Thank you for your submission!
Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together a remote user test that’s capable of providing user feedback that will help you maximize conversions. This … Read more