How To Find Your Personal Brand Archetype

Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even what they really are. In this video, I give a brief overview of archetypes and how you can best use yours to grow your presence and business. What is an archetype? It is very simple: an archetype is a universal symbol depicting characteristics in someone. Every person identifies with a certain archetype or two, including: the Boss, the Enigma, the Best Friend, … Read more

GA Skills For Creating A Data Driven Culture: Secondary Dimensions

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already familiar with the acronym, HiPPO stands for: Highest Paid Person’s Opinion A common challenge for those entrusted with gathering, analyzing, and reporting data is creating trust and buy-in among those in executive leadership positions. Fortunately, there are some super easy tools you can use inside Google Analytics to begin building that trust by confirming or refuting “conventional wisdom.” One such tool … Read more

It’s Like Excel On Steroids

Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way).  I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud and it is easily shareable. You don’t have to worry about which version of the spreadsheet you’re … Read more

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