Effective And Affordable Website User Testing

Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together a remote user test that’s capable of providing user feedback that will help you maximize conversions. This … Read more

Briefly–Still Working At It After 400+ Years

Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later,  phone text messaging and Twitter limited us to the number of characters one could post. The fact that Twitter has expanded their character limit and most phone messaging software either provide capacious limits or automatically parse messages across multiple texts it something of a testament to our inability to briefly encapsulate our meaning. Yet there is a growing need to do so, whether it be mission statements, grant proposals, elevator pitches or show descriptions. People … Read more

If You’re Using Slack And Need Project Management Functionality, You Need Workast

One of the best trends in software and app development is the rise of offerings designed to integrate with other platforms as opposed to starting life as standalone offering. Case in point: Workast, a project and task management app designed to integrate seamlessly into Slack. If you aren’t already familiar with Slack, it’s a communication and collaboration platform that is simply fabulous. If you need a way to communicate with team members in the same office or across different countries, this is the tool you should be using. We’ll be taking a … Read more

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