If You Aren’t Selling Flex Subscriptions, You’re Missing Out

JCA Arts Marketing recently released a study measuring subscription sales at arts and culture organizations. While prefaced with a friendly “don’t panic” notification (Douglas Adams fans will enjoy that reference), they don’t sugarcoat their findings. While the data in this study may not be immediately encouraging, we want to emphasize that we should view subscription decline as an opportunity. There are many advantages to the subscription model, but there are also many disadvantages. Let’s take the data as inspiration to move forward and innovate in this new world. What jumps out at … Read more

Worth a Look for Arts Organizations: Small Business Travel Rewards Programs

If you ever have employees or artists traveling to or from your organization’s home city, your organization should be earning small business travel rewards whenever possible. Many hotel chains and airlines have rewards programs specifically for business entities that are separate from the loyalty and rewards programs for the individual traveler. The good news is that both the traveler and the business or organization that pays for the travel can earn rewards in the separate programs on the same flight or hotel stay. These programs are built for organizations that have regular … Read more

An Excel Trick To Quickly Increment Dates For Each Row

You’ve probably found yourself in a position at some point or another where you needed to create a bunch or rows with dates that increased/decreased by a fixed amount for each row. You could spend your valuable time entering them manually or use this oldie but goodie click-and-drag trick to fill in those dates in seconds. Make sure your column is formatted for dates and enter the increment you need to use. In this example, I want each row to decrease by one day. Highlight both cells and look for a tiny … Read more