The Data Doesn’t Lie

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace Foundation and Barr Foundation, and additional support from Art Bridges and The Terra Foundation for American Art, Slover Linett Audience Research and LaPlaca Cohen have collaborated on a national research and strategy initiative to support the cultural sector and help strengthen communities around the U.S. during and after this COVID-19 crisis. 2020 Nonprofit Benchmarks A collection of … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read the full report, but, in short, the plain text email resulted in a 28.8% increase in response … Read more

To Google Grant Or Not To Google Grant

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things to consider. Is your organization eligible? Google does have some restrictions, but most arts organizations will find … Read more

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