Using The Serial Position Effect To Become A Better Manager

This article is the first in a series designed to help those working in the arts and culture sector apply user experience (UX) best practices to common tasks and beyond. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, these articles will show you how each practice can be applied to more than just user experience tasks. The Serial Position Effect Per lawsofux.com/serial-position-effect here’s how the Serial Position Effect is defined: Users have a propensity to best remember the first and last items in a … Read more

The Data Doesn’t Lie

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace Foundation and Barr Foundation, and additional support from Art Bridges and The Terra Foundation for American Art, Slover Linett Audience Research and LaPlaca Cohen have collaborated on a national research and strategy initiative to support the cultural sector and help strengthen communities around the U.S. during and after this COVID-19 crisis. 2020 Nonprofit Benchmarks A collection of … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read the full report, but, in short, the plain text email resulted in a 28.8% increase in response … Read more