Spoiler Alert: Multichannel Communications Work Best With Donors

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that shows existing donors prefer email communications, but many donors first learn of a nonprofit on social media. 42% say they … Read more

How Is Your Organization Approaching #GivingTuesday This Year?

Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue. I’m very curious to learn more about your experiences. Specifically: Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material? Do you find the Toolkit Content provided by #GivingTuesday useful? Do you attempt to take advantage of Facebook’s matching gift potential? The terms are quite complex and there’s no guarantee your organization would … Read more

A Guide To Better Donor Communications

I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how that would be implemented in a communications campaign. We tend to start with a patron’s donor level in creating messaging for an appeal. Whilst the amount of a gift is important information, so is the level of engagement with your organization. Each target group will respond to different messaging and knowing what each … Read more

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