A Guide To Better Donor Communications

I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how that would be implemented in a communications campaign. We tend to start with a patron’s donor level in creating messaging for an appeal. Whilst the amount of a gift is important information, so is the level of engagement with your organization. Each target group will respond to different messaging and knowing what each … Read more

It’s Like Excel On Steroids

Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way).  I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud and it is easily shareable. You don’t have to worry about which version of the spreadsheet you’re … Read more

Leveraging The Growing Influence & Inclusion Of Giving Circles

I wrote about Giving Circles on my personal blog last June, noting that the number of Giving Circles in the U.S. is growing. The appeal of this form of philanthropy is that it that the structure, criteria, participation, mission, etc are adaptable to the needs of your particular group. Inside Philanthropy has noted that the composition of Giving Circles are also more diverse than institutional funding organizations. As giving circles grow, they engage more people often left out of institutional philanthropy—especially women and people of color. Of the giving circles surveyed, 60 … Read more

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