Messaging & Content

Creating messaging that engages, educates, and entertains.

Stop Using Carousels And Sliders (The Wrong Way)

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Here at ArtsHacker, we’ve been warning arts admins against the practice of using sliders and carousels as a strategy to deliver mutually exclusive messages within a single space as far back as 2016. But just like a stubborn viral bug, the idea that carousels somehow function as a magical message delivery platform that delivers high conversion rates is difficult to shake. Fortunately, there’s a great article by front-end and User Experience (UX) professional Vitaly Friedman in the 4/13/2022 edition of SmashingMagazine.com that takes a super deep dive into the subject. Right out … Read more

Using The Law of Common Region To Become A Better Manager

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This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, these articles will show you how each practice can be applied to more than just user experience tasks. Law of Common Region Per https://lawsofux.com/law-of-common-region/ here’s how the Law Of Common Region is defined: Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary. Common region creates … Read more

Using The Serial Position Effect To Become A Better Manager

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This article is the first in a series designed to help those working in the arts and culture sector apply user experience (UX) best practices to common tasks and beyond. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, these articles will show you how each practice can be applied to more than just user experience tasks. The Serial Position Effect Per lawsofux.com/serial-position-effect here’s how the Serial Position Effect is defined: Users have a propensity to best remember the first and last items in a … Read more