Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.) As a native Pittsburgher, I was lucky enough to be in his presence with some frequency. I saw him more than once at Pittsburgh Symphony Orchestra concerts and even got the chance to talk with him briefly after a Renée Fleming recital. Yes, he was exactly the same in real life as he is on his (as he … Read more

12 Dark Pattern Tactics And How To Make Sure You Aren’t Using Them

Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing engagement and outright tricking patrons into signing up or making purchases they didn’t mean to. That’s exactly what Dark Patterns are; tricks used to make users engage in an action they didn’t intend. User Experience professional Harry Brignull is a champion of calling out Dark Pattern practices and educating marketing professionals on how to avoid it. The more you learn about Dark … Read more

The Best Time To Send Email

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and your segment of subscribers will probably prefer different send times. That said, I believe it is good to be aware … Read more

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