Let’s Talk About TikTok

Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry for the advent of nearly all the major social media platforms (and some not so major, and even more now-defunct) and I think that TikTok has the most distinctive style and voice right from the very start. There is no potential to simply repeat content from other channels here — TikTok content must be created specifically for use on the platform. … Read more

A.D.E.I has to be more than checking a box

My colleague and frequent collaborator Ann Marie Sorrell is fond of saying that engagement with diverse communities must be more than “checking a box” and she’s absolutely correct.  Ann Marie and I are long-time collaborators in this work, starting with a multi-year initiative many years ago at Palm Beach Opera. As National Black Business Month has just concluded, I’m reminded of an article in The New York Times which brought this concept to the front of my mind once again. It shines a light on the sometimes performative nature of A.D.E.I work, … Read more

Stop Using Carousels And Sliders (The Wrong Way)

Here at ArtsHacker, we’ve been warning arts admins against the practice of using sliders and carousels as a strategy to deliver mutually exclusive messages within a single space as far back as 2016. But just like a stubborn viral bug, the idea that carousels somehow function as a magical message delivery platform that delivers high conversion rates is difficult to shake. Fortunately, there’s a great article by front-end and User Experience (UX) professional Vitaly Friedman in the 4/13/2022 edition of SmashingMagazine.com that takes a super deep dive into the subject. Right out … Read more