How to Create Date-Based Automations with MailChimp

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let’s take a look at how you can use date criteria to create an automation. Let’s say you’re a museum and you collect the email addresses of your visitors. You want to follow up with them after their visit with a series of emails thanking them, perhaps offering a discount on a future visit, and maybe upcoming events they might … Read more

Go Above And Beyond With Vyond

For most of us (nonprofits included), the thought of creating and editing a video, especially an animated video, is a daunting task that requires a ton of time and money. However, videos are a great tool to have in the promotional toolbox for fundraising, program advertising, and stakeholder engagement. They are fun, simple, and entertaining, resulting in a richer understanding of your program’s impact. Now that video generating tools are becoming more widespread, there are platforms, such as Vyond, that any nonprofit, no matter the size or budget, can utilize in order … Read more

Using MailChimp Segments for Frequent Targeting

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria: Here, I’m selecting people who are tagged as having an interest in the Center for Music… …AND who have opened … Read more

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