No One Knows You’re A Non-Profit (Sometimes Even After You Tell Them)

While it has sort of been generally known that visitors to arts and cultural organizations aren’t fully aware of whether the organization is a non-profit or not, Colleen Dilenschneider recently posted research that qualifies just how few visitors are able to make that distinction, (subscription required) what the implication of that lack of knowledge is, and how to reverse that perception. Basically, even the disciplines with the best levels of awareness of non-profit status don’t even get close to 50% awareness. Overall, only 38.6% of US adults believe that nonprofit exhibit-based organizations … Read more

When A Ballet Master Goes Viral

If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. @staatsballettberlin Ballet master Tomas Karlborg taking the lead during #worldballetday #ballet #staatsballettberlin #balletdancer #ballettok #balletclass #balletchallenge #ballerina #Dance ♬ Originalton – STAATSBALLETT BERLIN This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes … Read more

AI For Arts Marketing

You’ve almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have even tried out some of them like ChatGPT. I’m always interested in how technology can help us run better marketing campaigns, so I’ve been testing and cataloging some of the options that are available. This first post in a series of three is going to be dedicated to how we can use an AI tools to better communicate with our … Read more