Stop! Before You Send An Email To That Old List…

17shares 3Share on Facebook 12Share on Twitter 1Share on LinkedIn 1 0Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to in a while, please clean that … Read more

Looking For A Creative Business Holiday Card Idea?

25shares 2Share on Facebook 22Share on Twitter 1Share on LinkedIn 0 0Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress. The template I designed for users of my web development … Read more

It’s Here! The 2017 Digital Marketing Benchmark Study

14shares 1Share on Facebook 13Share on Twitter 0Share on LinkedIn 0 0It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and data-informed inputs do not lead the … Read more

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