Plan For An Inclusive Post-Covid Cultural Experience

In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of race and ethnicity. The three broad categories of change the survey results indicated are: • Becoming more inclusive and community-centered is the most widely desired category and includes greater diversity of voices and faces, greater focus on localness (local artists, local nonprofits, and the local community), more engagement with young people, treating employees fairly, and being friendlier to all kinds of people. … Read more

Why You Should Be Tracking Incremental Conversions

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track. Let’s use a simple ticket purchase as an example. Before someone purchases a tickets to an (in-person … Read more

Work On Those Re-Opening Venue Images

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty demotivating and counter-intuitive to all your instincts, the fact is that a “sold out” socially distanced experience … Read more

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