Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should keep what you have. That said, a recent article by MuseumHack shows how the web searches for virtual museum tours … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read the full report, but, in short, the plain text email resulted in a 28.8% increase in response … Read more

Guidance On Covid-19 Re-Openings, Even If Only Virtually

If you are looking for advice on best practices for arts and cultural entities once they are allowed to re-open, Downtown Professionals Network (DPN) has created a website specifically focused on this topic called Reopen Main Street.  The advice is broken down by types of business so arts and culture has its own devoted section. Since restrictions on public interactions vary across the country, there is guidance for both live and virtual events. The very first piece of advice is to create an environment that makes audiences feel secure. Enhance your patron’s … Read more

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