Panels And Post Show Discussions

Conversations around performances and events really can enhance the experience for people, but making it an effective and enjoyable experience can take some preparation and discipline. One of my favorite pieces on the practice was written for HowlRound by Brant Russell reflecting on his experience leading the discussions at Steppenwolf Theatre. He presented 11-ish rules that were basically aimed at having the moderator employ the lightest touch while also keeping the discussion away from questions like “how did you memorize all those lines?” He counsels directors to stay away because they are … Read more

Is Your MC Hooked Up To Your GA?

Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true! Why would you want to track traffic on your website that comes from emails, you ask? So that you can see how people move through your website after getting there and if anyone converts. You can use this to gauge the efficacy of your email campaigns as well as your website usability. It is easy to do, but you have to set it up. Let’s take a look how to do it. … Read more

How to Create Date-Based Automations with MailChimp

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let’s take a look at how you can use date criteria to create an automation. Let’s say you’re a museum and you collect the email addresses of your visitors. You want to follow up with them after their visit with a series of emails thanking them, perhaps offering a discount on a future visit, and maybe upcoming events they might … Read more

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