Let’s Talk About Press Kits

Let’s talk about Press Kits. I’ve seen so many artists fumble when it comes to providing a good press kit with the necessary photos or biography needed for a marketer. And it’s not just artists, I’ve worked with agents who are also doing things that are a roadblock to marketers. So let’s look at how you can better market yourself as a performer, composer, or any kind of artist with your Press Kit.

No One Knows You’re A Non-Profit (Sometimes Even After You Tell Them)

While it has sort of been generally known that visitors to arts and cultural organizations aren’t fully aware of whether the organization is a non-profit or not, Colleen Dilenschneider recently posted research that qualifies just how few visitors are able to make that distinction, (subscription required) what the implication of that lack of knowledge is, and how to reverse that perception. Basically, even the disciplines with the best levels of awareness of non-profit status don’t ...

When A Ballet Master Goes Viral

If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes video of company class and a ballet master being ...

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