Effective And Affordable Website User Testing

Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together a remote user test that’s capable of providing user feedback that will help you maximize conversions. This … Read more

So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at least give you the percentage. First, you’ve got to set up some goals for your desired conversions (revenue and non-revenue) … Read more

Fingerprint And Face ID Authentication FINALLY Comes To Lastpass

One of the first lines of defensive in a good cybersecurity hygiene is maintaining strong passwords. Technically, May 2, 2019 was national password day but it’s never too late to indulge in some improved security measures. One of the best favors you can do for yourself is use a password manager, like the one from LastPass.com (they have free and paid versions), which we reviewed in an article from 2016. While LastPass has been my go-to password manager for years, it did have one well known pain point in that if you … Read more

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