Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do not use the internet is higher than the national average, it is still only 25%. We know that a comprehensive … Read more

Cialdini’s Universal Principles of Influence Expanded and Updated

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly useful and interesting and I think you will, too:

What Butter Can Teach Us About Marketing

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about here. “If I make a product that’s only marketing, I’m not interested.” Butter artisan Jean-Yves Bordier is clearly passionate about his product. He creates something special and unique — something with emotion. Later in the video, he talks about the fact that he could use the large machinery that many others use … Read more

Send this to a friend