New Canva Features

I know many of you use Canva , so I’ve got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, email headers, etc. Best of all, the premium version is free for nonprofits! (If you aren’t taking advantage of this already, run — don’t walk — to sign up!) (Note: It is important to use a tool like Canva ...

Maintaining A Consistent Brand Requires Change

When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding.  Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you ...

When A Slow Page Load Time Is Brilliant Marketing

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes.  Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the red stuff sometimes ...

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