Please Don’t Ignore Me! Rethinking How We Design For Attention

In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most applicable to these efforts: Transient Attention This type of attention is brief, perhaps even thought of as … Read more

Free Photoshop Template For Converting Images from Portrait Aspect Ratio To Landscape

We’ve all been there: you need images in landscape aspect ratio for digital content but all of your source files are in portrait. Frustrating, right? For the most part, trying to convert a portrait image to landscape involves some serious photo editing skills and you can simply forget it if the image includes too much background detail or the subject bleeds to either edge. Fortunately, there is one option that can make life a bit easier: the enlarged blurred background from source approach. It’s very straightforward: Insert the original portrait image into … Read more

Print With A Purpose

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does this adhere to the brand’s philosophy of being environmentally-friendly, but it is also clearly tailored to their target audience: women. … Read more

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