When A Slow Page Load Time Is Brilliant Marketing

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes.  Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the red stuff sometimes requires a little patience—something that can be lacking in today’s world of instant gratification. So the ketchup … Read more

A Pandemic Driven Update To Business Holiday Cards

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update that is more suitable for the COVID era. The original idea focused on pulling statistics from your client/organization’s Google Analytics account, such as the number of annual users. All things being equal, it’s a great option but in the age of COVID, many users have seen sharp falloff on overall users. Including is in a holiday card only reminds … Read more

Please Don’t Ignore Me! Rethinking How We Design For Attention

In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most applicable to these efforts: Transient Attention This type of attention is brief, perhaps even thought of as … Read more

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