How To Transform Ticket Buyer Data Into Useful Insights
With any ticketing system, we have access to a lot of data. Unfortunately, not all ticketing systems can spit that data back out in useful ways. Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of ticket buyer lists ...
Nine Effective Practices for Building Arts Audiences
A few months ago, the Wallace Foundation presented a forum with NEA Chair Jane Chu (who I absolutely think is a rock star diva) and 3 other arts leaders talking about building arts audiences. Some great, great thoughts to ponder and takeaways (“Creativity doesn’t stop at the stage, but continues into the administration” ~ Robert Battle; “Honor the individual, your participation matters” ~ James Houghton). Check out the conversation on twitter using #buildingartsaudiences. Pre-conversation though, ...
My Name is URL: Tracking Clickthroughs with Custom Links
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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…