Tracking Incremental Conversions
We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track.
If web accessibility isn’t already on your radar, it should be. While many of the accessibility standards will include items you’ll never see, such as modifications and updates to the code your websites run on, there are several items that must be addressed on the content management level. This series will focus on all of those content management related tasks you can accomplish firsthand.
Everything you wanted to know about transactional email but were afraid to ask. It’s a must-know extravaganza: what it is, why it’s important, why most arts groups aren’t taking advantage of it, and what you can do to reverse that trend. Written by Drew McManus.
Combating Post Net Neutrality Slowdowns
With the loss of net neutrality, you could “hope for the best and do nothing” or use ArtsHacker’s guide to equip you with an effective “hope for the best, prepare for the worst” strategy capable of marginalizing any slowdowns regardless when or how they unfold. At the very least, this series will help you make your site faster and that is most definitely a good thing.
Everything arts orgs and individual artist entrepreneurs need to know about podcasting hardware, software, and distribution; written by Jason Heath.
Master Your Domain With Google Search Console
Sure, you probably have Google Analytics set up but what about Google Search Console (GSC)? GSC is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so provides invaluable tools to improve search rank performance, optimize results, and provide better data for Analytics.