If You Aren’t Filtering Out Your Visits In Google Analytics, You’ll Regret It


One of the most fundamental enhancements you should make to your organization’s Google Analytics (GA) account is to create a filtered view that excludes all traffic from employees regularly accessing the site from work and/or personal computers. Doing so will provide a far more accurate picture for how your users flow through your site thereby allowing you to make necessary adjustments. Regardless of your GA skill level, this is super easy to setup and will take you less than 5 minutes.

Step 1: Find Your IP Address

Step 1: Find Your IP Address

  1. Google the phrase “what is my IP address” and you’ll find the answer. Keep the IP address handy in a separate browser tab.

Step 2: Create A Filtered View

Step 2: Create A Filtered View

  1. Log into your Google Analytics account and navigate to the “Admin” screen.
  2. In the “View” column, click the “Filters” option.

Step 3: Create A New Filter

Step 3: Create A New Filter

  1. Click the “New Filter” button (easy, right?).

Step 4: Set Up The Filter

Step 4: Set Up The Filter

  1. Select “Create new Filter.”
  2. Give the filter a name.
    Tip: make it painfully obvious for the benefit of anyone figuring this out later.
  3. Select “Predefined.”
  4. Select “Exclude.”
  5. Select “traffic from the IP address.”
  6. Select “that are equal to.”
  7. Paste the IP address from Step 1.
    Tip: don’t trust yourself to type it in correctly, play it safe and go with copy/paste.
    FYI: the IPv6 is a special type of IP address and if for some odd reason your IP address seems really long, then this is the option you need, but for most folks, you can ignore it.
  8. Click “Save.”

If you want to add additional IP addresses to the filter, such as your personal notebook or Wi-Fi enabled device, from home or a coffee shop you visit frequently, go back to Step #3 then rinse and repeat with the new IP address.

  • Pro Insight: add IP addresses from anyone in the office that regularly visits the site for work related browsing.
  • Bear Trap: do not include IP addresses from cellular networks or you’ll end up filtering out hundreds or thousands of legitimate views from everyone on that network.


About Drew McManus

In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower.

With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.

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