Its Like Google Alerts…On Steroids

With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where.  We all use Google Alerts but they don’t catch everything.  Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter  I recently found Mention and really love it.  It gathers everything from all over the web, including blog posts, social media, and traditional … Read more

Creating a Social Media Plan: Put It Into Action!

A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back at the end of the season to see how you did or when responsibilities change and someone … Read more