Add Context To Your Google Analytics Data Using Annotations

One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital sticky note. Using them is very straightforward and they go a long way toward helping you keep track of variations in regular traffic patterns. Getting started is easy, just go to the Audience > Overview section of your Google Analytics admin panel. Select the down-arrow tab right below the timeline and an options panel will toggle open. Select the … Read more

2019 ArtsReach Slide Deck

We’re all about sharing the love, and wanted to share a copy of the session slide deck from our 2019 ArtsReach presentation on must have Google Analytics Settings. It includes the latest screenshots from Google Analytics admin panels and copious notes describing why each setting is important along with answers to typical questions that arise during the respective setup processes. It was a terrific session with an engaged group of attendees. Additional Resources In addition to all of the step-by-step goodness you’ll find in the slide deck, you can find additional tutorials … Read more

So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at least give you the percentage. First, you’ve got to set up some goals for your desired conversions (revenue and non-revenue) … Read more

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