So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at least give you the percentage. First, you’ve got to set up some goals for your desired conversions (revenue and non-revenue) … Read more

GA Skills For Creating A Data Driven Culture: Secondary Dimensions

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already familiar with the acronym, HiPPO stands for: Highest Paid Person’s Opinion A common challenge for those entrusted with gathering, analyzing, and reporting data is creating trust and buy-in among those in executive leadership positions. Fortunately, there are some super easy tools you can use inside Google Analytics to begin building that trust by confirming or refuting “conventional wisdom.” One such tool … Read more

The Latest List Of Google Analytics Must Have Settings And Configurations

I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, Ceci Dadisman, I’ll be hosting one of NTC’s new tactical sessions. Tactical sessions are shorter sessions, 30-minutes each, are designed to be deep dives into practical, immediately actionable tips and tricks. If that sounds like a lot like what ArtsHacker.com is all about, you’d be on the right track which is why I am all kinds of stoked about being part of the program for … Read more

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