My Favorite Digital Marketing Tools

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using their native post scheduling functionality.  However, Twitter and Instagram don’t have that feature. That’s where Buffer comes in. Buffer lets you schedule posts for … Read more

An Updated And Expanded Must-Have Google Analytics Settings Deck

Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded version of the Click. Click. Done. session that’s been a hit at several nonprofit arts admin conferences over the past several years. I want to extend my thanks to the League’s Director of Member Services, Ben Thiem, for organizing everything and to all of the their members who took time after work hours to attend. And since ArtsHacker is all about … Read more

Add Context To Your Google Analytics Data Using Annotations

One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital sticky note. Using them is very straightforward and they go a long way toward helping you keep track of variations in regular traffic patterns. Getting started is easy, just go to the Audience > Overview section of your Google Analytics admin panel. Select the down-arrow tab right below the timeline and an options panel will toggle open. Select the … Read more

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