Google Analytics

Tracking Conversions With GA Goals

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In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion actions up in Google Analytics. Setting Up Goals The easiest way to do this (and without any coding) is to use goals. As per Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. We’re going to … Read more

Get Up And Running With Google Search Console

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While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingly easy to get an account up and running. Google Site Kit, for WordPress, completely automates what used to be a multi-step process. We’ll review how to set up an account manually in a subsequent article. But even if you have an account set up, it isn’t uncommon to see groups do nothing with it after that. The first thing you should do … Read more

Why You May Want To Wait Before Upgrading To Google Analytics 4

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You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of the many common plugins that connect websites to your Google Analytics account. Even Google’s own Site Kit … Read more