To Text Or Not To Text

That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are ...

Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you ...

Your New Digital Whiteboard

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! My go-to solution that enables a team to collaborate, brainstorm, or ideate in real time online is Miro, a collaborative online whiteboard software. Miro gives you an endless canvas on which you can create patron journeys, mind maps, wireframes, and more. I have found this tool ...

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