Dangers Of Using AI For Annual Reviews

Annual reviews are an important component of the work environment. This is especially true in the environment of arts organizations where people wear so many hats it is difficult to feel you are performing any role effectively. Because it is also true that supervisors are juggling the responsibilities of many roles and don’t feel they have a lot of time they can devote to providing quality evaluations, it is understandable that people will look for ...

To Text Or Not To Text

That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are ...

Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you ...

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