The Secret To Converting Paragraph Breaks Into Line Breaks And Creating Comma Separated Lists

Pretty much every arts administrator knows the pain of looking at a long list of content in a Microsoft Word document where each line is separated by a paragraph, but you need them separated by line breaks. You could go through and manually change each…and…every…one or you can use this Find and Replace trick to do the entire doc in seconds. Convert Paragraph To Line Breaks (and vice versa) Use CTRL + H to bring up the Find and Replace dialog box and in the Find whatfield enter ^p (the upward arrow character is a caret and … Read more

Do All Of Your Web Pages Have Conversion Goals?

Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they can be broken down into three basic types: Revenue generation: purchasing a ticket or making a donation. Lead generation: a visitor adds their contact information to your database (name, email, address, phone, etc.). Social engagement: a visitor shares an event … Read more

The Status Of Required Vaccination Policies Among Nonprofit Performing Arts Orgs

The  Vax Policy Database has been gathering data since August 20, 2021 and it’s been adding new records daily. Over the holiday weekend, I added additional view to the database making it easier to see exactly which organizations require all stakeholders to be vaccinated, which provide all stakeholders except ticket buyers, which only require artist employees and staff, and the sliver that have a defined “no required vaccination” policy. At the time this article was written, there were 182 organizations listed across the following sectors: 68 orchestras (+16) 27 opera and chorus … Read more

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