Ease Into Web Accessibility With Color Contrast

Web content accessibility is an increasingly important topic and if it isn’t already on your radar, it should be. At the heart of accessibility are the Web Content Accessibility Guidelines (WCAG), a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. You can dig into the nitty-gritty at the organization’s resource website and you should reach out to your web provider and designers to get their take on how they are … Read more

Your Email Marketing Provider May Now Be Collecting Sales Tax

In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax in certain states. What this means is you or your organization may start seeing those charges showing up on invoices. If your organization is a 501(c)(3) you may be exempt, but you’ll likely need to provide your email marketing provider with a copy of your state’s tax exemption letter. Many online service providers don’t require copies of tax-exempt status … Read more

Get Even More Of That Sweet Google Juice Using Secondary Dimensions

Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table.” In English, that means you can cross tabulate … Read more

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