Don’t Let Sliders and Carousels Derail Your Conversions
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If you’re still considering using sliders or carousels on your website’s homepage, you likely want to reconsider. The latest research from the Baymard Institute reinforces the long-standing consensus: these elements are often implemented poorly and lead to detrimental user experience. A section of that report covers sliders/carousels and the news is the same as it has been since we’ve been writing about this topic in 2016. What really stands out in the report is their ...
Chorus America Conference 2024 Review: A Tech Vendor’s Perspective
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I found Eric Rubio’s review of the 2024 SphinxConnect conference remarkably helpful and it inspired me to do the same for the conferences I attend. But one twist is where Erik was an attendee, my perspective is from a vendor. As a first-time vendor from UpStage CRM at the 2024 Chorus America Conference, it was an eye-opening experience. Here’s a breakdown of my experience: Highlights Areas for Optimization General Observations Unique Considerations for Tech Vendors ...
New (And Critical) Email Deliverability Changes For Gmail & Yahoo
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Starting February 2024, tighter email regulations on Gmail and Yahoo could drastically impact your email based engagement efforts. Let’s break down the new requirements and guide you through ensuring your emails land in inboxes, not spam folders. The Change Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have You’ll need to ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…