If Google Analytics 4 Feels Overwhelming, You’re Not Alone

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s so much negative backlash. If you’re looking for some validation into your own misgivings, this is a … Read more

Another New SBA Funding Program You Should Be Aware Of (With A Bonus Resource Hidden Gem)

In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they announced another program that might help some arts and culture organizations. The new programs are called the Targeted EIDL Advance and Supplemental Targeted Advance. Compared to the previous programs, these are actual grants and have more narrowly defined qualifications. Full program details per the SBA are below but I wanted to point out a hidden gem in that material by way of this remarkably … Read more

Sold-Out Ticket Scams Start Hitting Social Media

Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events that are at capacity or sell out quickly thanks to limited numbers of seats available due to COVID restrictions. The scam is straightforward enough: Fake user posts a comment to an event post at your Facebook wall saying they have some of the limited quantity tickets but can’t attend. Scammer claims to verify legitimacy of tickets. Scammer requires the mark to send payment directly … Read more

Send this to a friend