Ease Into Web Accessibility With Color Contrast

Web content accessibility is an increasingly important topic and if it isn’t already on your radar, it should be. At the heart of accessibility are the Web Content Accessibility Guidelines (WCAG), a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. You can dig into the nitty-gritty at the organization’s resource website and you should reach out to your web provider and designers to get their take on how they are … Read more

HeatMap

Are You Looking At My Heatmap?

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, you will know what are the most clicked areas on a page, what paragraphs people select while … Read more

Update Time

It’s Time For Infrastructure Updates

Over the weekend, we rolled out a bunch of updates. The majority are under the hood improvements that’s you’ll experience in the form of snappier performance but here are a few key UX items that will enhance your visitor experience. Less Is The New More After pouring over a year’s worth of metrics data since the last major design update, it was clear that consolidating the sidebars into a single location. The existing Category nav menu has always been very popular with users and it’s right where you are used to seeing … Read more

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