How To Effectively Communicate COVID-19 Announcements Using WordPress

No need for any backstory here, we’re all well aware of how much COVID-19 is impacting operations and one of the more pressing challenges is communicating organizational announcements to patrons. Today’s post provides step-by-step instructions on how to quickly create and manage COVID-19 announcements for websites running on WordPress. Goals Provide a single page for all COVID-19 related messages. Generate an update RSS feed you can use to push new messages into an automated email marketing campaign. Easily remove everything once operations are back to normal. Step 1: Create A New Post … Read more

Does Your Navigation Suffer From UIC (Unnecessary Icon Labels)?

Recently, SmashingMagazine.com published an article by Suzanne Scacca that examines web trends that may be time to retire. While several aren’t applicable to most nonprofit arts orgs, there is one you should consider: unnecessary icon labels. Inside the design world, navigation icons are a great way to make clients feel like they are getting something super personal but in reality, it’s just billable filler that is easy to produce. Scacca uses a Geico app design for some of her examples. The icons aren’t all that easy to decipher (except the tow truck) … Read more

Should You Use MailChimp’s New Website Builder?

Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform. The website builder is easy-to-use and lightweight, but it doesn’t have enough features for what most arts organizations need. That said, it could be useful to very small organizations building a first website or making the move from Wix or Weebly. I could also see it being a good option for individual artists. If you do not fall into one … Read more

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