Effective And Affordable Website User Testing

Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together a remote user test that’s capable of providing user feedback that will help you maximize conversions. This … Read more

How A Healthy Data Driven Culture Energizes Healthy UX

I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative titled Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Though yesterday's temps were chilly, it didn't stop Drew McManus of Venture Industries Online from presenting a great… Posted by Pennsylvania Council on the Arts on Tuesday, April 16, 2019 I want to thank everyone from BottleWorks, PA Council for the Arts, and … Read more

Web Accessibility Through Content Management: Using Headers The Right Way

If web accessibility isn’t already on your radar, it should be.  At the heart of accessible design are the Web Content Accessibility Guidelines (WCAG), a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. While many of the accessibility standards will include items you’ll never see, such as modifications and updates to the code your websites run on, there are several items that must be addressed on the content management level. … Read more

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