Top Level Navigation: To Click Or Not To Click

When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clickable or to trigger a hover-and-expand function to show sub-menu items. While there are all sorts of rabbit holes in this topic such as how accessibility considerations may impact your decisions, there’s one quick and easy sure-fire rule of thumb to remember: never mix and match. If one top level navigation item clicks through to a dedicated URL, they all need to … Read more

How To Effectively Communicate COVID-19 Announcements Using WordPress

No need for any backstory here, we’re all well aware of how much COVID-19 is impacting operations and one of the more pressing challenges is communicating organizational announcements to patrons. Today’s post provides step-by-step instructions on how to quickly create and manage COVID-19 announcements for websites running on WordPress. Goals Provide a single page for all COVID-19 related messages. Generate an update RSS feed you can use to push new messages into an automated email marketing campaign. Easily remove everything once operations are back to normal. Step 1: Create A New Post … Read more

Does Your Navigation Suffer From UIC (Unnecessary Icon Labels)?

Recently, SmashingMagazine.com published an article by Suzanne Scacca that examines web trends that may be time to retire. While several aren’t applicable to most nonprofit arts orgs, there is one you should consider: unnecessary icon labels. Inside the design world, navigation icons are a great way to make clients feel like they are getting something super personal but in reality, it’s just billable filler that is easy to produce. Scacca uses a Geico app design for some of her examples. The icons aren’t all that easy to decipher (except the tow truck) … Read more

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