Try This Tip - Expand Your Audience

Try This Tip – Expand Your Audience

If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable information, or simply entertain visitors. I recently set out to improve the website traffic for Portland Piano International. … Read more

Breaking Up With Adobe

Breaking Up With Adobe

It’s not you, Adobe. It’s me. You see, I am a long time Adobe software user. I started using the institutional licenses in school at the University of Missouri, and Adobe Creative Suite 3 was one of the first pieces of “pro” software I ever purchased. After CS6, when Adobe moved to the Creative Cloud subscription plans, I was torn. On one hand, it was going to be expensive. On the other hand, I used this software an awful lot, and I always got excited about new features when they became available. … Read more

Constructive Considerate Executive Transitions – An Example

Constructive, Considerate Executive Transitions – An Example

The importance of transition planning is a common topic of discussion for non-profits given current and anticipated retirements. A few years ago we offered a set of guidelines for planning the transition which included a pretty impressive toolkit generated by the Federal Reserve of Kansas City. However it wasn’t until recently that I came across a specific example of an exemplary transition plan that had been been put into action. Barry Hessenius posted an interview with Janet Brown who retired as Executive Director of Grantmakers in the Arts (GIA) in December 2017. … Read more

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