How A Healthy Data Driven Culture Energizes Healthy UX

I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative titled Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Though yesterday's temps were chilly, it didn't stop Drew McManus of Venture Industries Online from presenting a great… Posted by Pennsylvania Council on the Arts on Tuesday, April 16, 2019 I want to thank everyone from BottleWorks, PA Council for the Arts, and … Read more

How To Segment Using Tags In MailChimp

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails to all the specific groups of people you need. Ok, stay with me here. Within this main … Read more

Let’s Talk About Arts And Technology

Mark your calendar: Thursday, April 18, 2019 from 12:30-2:00pm CT I’ll be taking part in Arts Alliance Illinois’ ARTS MOVE POLICY (AMP): Arts + Technology webinar. Thanks to the generosity of The Joyce Foundation and the Chauncey and Marion D. McCormick Family Foundation, registration is free of charge. This webinar is part of their larger AMP series, which take a deeper dive into topics as they intersect with the arts. Previous topics include Arts + Immigration and Arts + Civic Engagement while this session focuses on Arts + Technology. My portion of the webinar will … Read more

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