More Changes To Facebook Ad Targeting

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement to share the source of a Custom Audience Here are a couple of articles that give the … Read more

New Data About How People Use Media

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.”  Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help us to target our communications more effectively. Let’s take a look at some of the data points: Consider this: According … Read more

How To Go About Creating A Harassment Reporting Process That Protects Employees

The Washington Post published an article on 7/26/18 that reports allegations of sexual misconduct and assault against several leaders throughout the nonprofit performing arts sector. In a follow-up article, the Post published the following comment from the CEO at one of the organizations where one of the subjects from the article works. “There was no blind eye turned,” [Cleveland Orchestra executive director André Gremillet] said. “No allegations were made; no one came forward to anyone in management. I need to know about it to do something about it. I don’t want to … Read more

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