Get Even More Of That Sweet Google Juice Using Secondary Dimensions

Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table.” In English, that means you can cross tabulate … Read more

The Change History Dashboard: Your Google Analytics Secret Weapon

Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there! There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes. You can find it by navigating to “Admin > Account > Change History.” There’s a search tool to help find users, dates, or specific changes. It’s especially useful when you have a … Read more

New IRS Decision Could Keep Foreign Artists At Home

Due to budget and staffing issues, as of October 1, 2018, the IRS will no longer create Central Withholding Agreements (CWA) with artists making less than $10,000. Wait, wait, wait, wait..before you click away thinking this fine Arts Hacker post has nothing to do with you, it actually might if you typically host any type of creative artist from other countries. These new regulations will make it more difficult for some artist to decide to work in the U.S. Central Withholding Agreements make it easier for foreign artists to tour the United … Read more

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