Looking For A Decentralized Office Phone Solution?

Now that many organizations are vested in a remote workforce model, one of the logistical questions to consider is how to handle phone extensions. If your organization is a G Suite user, then you have a remarkably easy to implement solution ready to go in the form of Google Voice. Google Voice is a VoIP (voice over Internet protocol) service that started back in 2009 but took nearly a decade to really come into its own. If you’ve used it in the past and remember the wrinkles related to Google Meet integration, … Read more

Are You Getting Google Search Console’s Monthly Performance Reports?

We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Analytics and provides enhanced tools to measure search traffic and performance, find and fix issues, and maximize your rank in search results. Toward the beginning of 2020, Search Console started sending out monthly performance reports that include a genuinely useful metrics dashboard. Here’s how Google describes the key numbers in the summary email: Monthly performance numbers: Web clicks:How many … Read more

Yes, Data Driven Decision Making. But What Data Is Important?

There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good post separating data into diagnostic metrics, key performance indicators and vanity metrics. The most valuable data for an organization is key performance indicators (KPIs). Most data points are diagnostic metrics which, while valuable, support KPIs rather than measure progress toward organizational goals. Vanity metrics make you look impressive, especially in front of your governing board, but are not really useful in measuring the … Read more