Briefly–Still Working At It After 400+ Years

Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later,  phone text messaging and Twitter limited us to the number of characters one could post. The fact that Twitter has expanded their character limit and most phone messaging software either provide capacious limits or automatically parse messages across multiple texts it something of a testament to our inability to briefly encapsulate our meaning. Yet there is a growing need to do so, whether it be mission statements, grant proposals, elevator pitches or show descriptions. People … Read more

If You’re Using Slack And Need Project Management Functionality, You Need Workast

One of the best trends in software and app development is the rise of offerings designed to integrate with other platforms as opposed to starting life as standalone offering. Case in point: Workast, a project and task management app designed to integrate seamlessly into Slack. If you aren’t already familiar with Slack, it’s a communication and collaboration platform that is simply fabulous. If you need a way to communicate with team members in the same office or across different countries, this is the tool you should be using. We’ll be taking a … Read more

So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at least give you the percentage. First, you’ve got to set up some goals for your desired conversions (revenue and non-revenue) … Read more

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