To Text Or Not To Text

That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are some of the benefits of using texting as a communications channel? More than half of people respond … Read more

Advocacy Alert: Contact The White House About Establishing A National Vaccination Status Program

As we begin the new year, I want to encourage everyone to contact the White House and encourage the administration to advocate for a national vaccination status program that can be adopted at the state, local, and even institutional level. The omicron variant underscores the need for a secure and reliable system managed at the federal level that organizations and local governments can opt into. It needs to be user friendly and function as both a stand-alone verification solution and a platform performing arts venues can integrate into existing ticketing systems similar … Read more

#ShowTheSalary

It’s no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers must include the salary range in a job posting beginning in April 2022. The bill, which passed on Wednesday in a 41 to 7 vote, says employers failing to list minimum and maximum salary ranges for New York City-based roles are engaging in discriminatory practices. I encourage you to read all the details in this recent article on … Read more

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