Candidate Resumes Are Officially A Thing At Arts Admin Jobs

Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it’s time to launch the next big thing: a candidate database where job seekers can post their information free of charge and employers can use for a small fee to find admin talent. While this is quite common at jobs sites specializing in commercial sectors, it’s still (surprisingly) rare for the nonprofit performing arts field. Having said that, there’s no reason it should and given how much the pandemic has shaken up the field, there is … Read more

What Butter Can Teach Us About Marketing

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about here. “If I make a product that’s only marketing, I’m not interested.” Butter artisan Jean-Yves Bordier is clearly passionate about his product. He creates something special and unique — something with emotion. Later in the video, he talks about the fact that he could use the large machinery that many others use … Read more

Show Me What You Love About The Arts Without Using Pictures Of The Arts

Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values.  Karen Freeman, Executive Director of Research at Advisory Board for the Arts, observed that this approach can be effective because “people make choices based on emotional factors but justify it with rational considerations.”  Essentially, how this might manifest is you may choose what car to purchase based on an emotional association but decide it is a good choice based on things like gas mileage, dealer incentives and utility to … Read more