Another New SBA Funding Program You Should Be Aware Of (With A Bonus Resource Hidden Gem)

In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they announced another program that might help some arts and culture organizations. The new programs are called the Targeted EIDL Advance and Supplemental Targeted Advance. Compared to the previous programs, these are actual grants and have more narrowly defined qualifications. Full program details per the SBA are below but I wanted to point out a hidden gem in that material by way of this remarkably … Read more

Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do not use the internet is higher than the national average, it is still only 25%. We know that a comprehensive … Read more

Cialdini’s Universal Principles of Influence Expanded and Updated

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly useful and interesting and I think you will, too:

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