Your Contract May Not Provide Cover From Music Covers

Copyright and intellectual properties rights are important considerations in the arts and culture industry. The industry strives to expand the awareness and exposure of creatives, but often either intentionally or inadvertently fall short when it comes to properly compensating creators. Admittedly, knowing your responsibilities when it comes to intellectual property/copyright and contracts in general can be confusing which is why they are subject of a fair number of posts on ArtsHacker. One of those tricky areas is payment of musical performance rights to entities like ASCAP, BMI, SESAC and GMR. In particular, … Read more

Get Ready To Begin Paying For Google Maps Integration

On July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. You’ll be required to create an account and a billing profile. These changes are all part of the new Google Maps Platform. Good news is the program will help streamline a lot of existing hurdles to use Maps, Routes, and Places but the bad includes required account and billing profile. And when they say billing profile, that means maintaining a valid credit card to cover expenses if your API usage goes over the free … Read more

How Orchestras Can Use Influencer Marketing

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of classical music”, they are engaged on social media enjoying many beautiful Instagram accounts that track hip events, … Read more

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