Top Level Navigation: To Click Or Not To Click

When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clickable or to trigger a hover-and-expand function to show sub-menu items. While there are all sorts of rabbit holes in this topic such as how accessibility considerations may impact your decisions, there’s one quick and easy sure-fire rule of thumb to remember: never mix and match. If one top level navigation item clicks through to a dedicated URL, they all need to … Read more

Tracking Blackbaud Donations Using GTM

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more

Get Into The Pronoun Groove With Zoom

As a member of Gen X, I’ll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward improved inclusion and one contemporary point of contact you might be overlooking is your Zoom display name. Fortunately, Zoom makes it super simple to add your preferred pronouns to your display name. Go to My Account, it should default to the Profile setting, select the Edit Add pronouns to your display name. If you run into problems with … Read more