What Is That Traffic From “l.facebook.com” In Google Analytics?

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?” Well, it is traffic coming through something called a “link shim”. Link shims were created by Facebook to protect you from malicious links. When you click on a link in Facebook, it checks that link against a huge list of malicious URLs and, if there is any concern, it will ask you if you want to proceed to the URL you … Read more

Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should keep what you have. That said, a recent article by MuseumHack shows how the web searches for virtual museum tours … Read more

Don’t Forget To Filter Out Your Remote Work IP Addresses From Google Analytics

Thanks to fellow ArtsHacker Ceci Dadisman for putting a bug in my ear about reminding everyone who manages a Google Analytics (GA) account to add all of the remote and work from home IP addresses to your GA filters. Regular readers know how important it is to filter out your own visits from GA’s data (details), but the onset of remote working means you have a bunch of new IP Addresses to collect from colleagues scattered across one or more internet connections each. To keep thing manageable, you should only be concerned … Read more

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