Why You Should Be Tracking Incremental Conversions

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track. Let’s use a simple ticket purchase as an example. Before someone purchases a tickets to an (in-person … Read more

A Pandemic Driven Update To Business Holiday Cards

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update that is more suitable for the COVID era. The original idea focused on pulling statistics from your client/organization’s Google Analytics account, such as the number of annual users. All things being equal, it’s a great option but in the age of COVID, many users have seen sharp falloff on overall users. Including is in a holiday card only reminds … Read more

Why You May Want To Wait Before Upgrading To Google Analytics 4

You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of the many common plugins that connect websites to your Google Analytics account. Even Google’s own Site Kit … Read more

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