conferences

Conference Alert: #NAMPC 2018

The next ArtsHacker run conference session is this Sunday, Nov. 11, in Seattle for the 2018 National Arts Marketing Project Conference (#NAMPC). ArtsHacker editor-in-chief, Drew McManus, and senior contributor, Ceci Dadisman, will be co-hosting a session on Everything Tech Providers Wished You Knew About Writing An RFP (Plus The Stuff They Want To Keep Secret). Session Description Wouldn’t it be nice to have enough confidence to know if the proposal you get from tech providers is a meaningful bid or just a bunch of techy BS? Wouldn’t it be swell if you didn’t … Read more

How Orchestras Can Use Influencer Marketing

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of classical music”, they are engaged on social media enjoying many beautiful Instagram accounts that track hip events, … Read more

Authenticity FTW

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic than its competitors. Authentic content can provide customers with an engaging visual experience — what’s more real … Read more

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