How To Find Your Personal Brand Archetype

Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even what they really are. In this video, I give a brief overview of archetypes and how you can best use yours to grow your presence and business. What is an archetype? It is very simple: an archetype is a universal symbol depicting characteristics in someone. Every person identifies with a certain archetype or two, including: the Boss, the Enigma, the Best Friend, … Read more

Let’s Talk About Arts And Technology

Mark your calendar: Thursday, April 18, 2019 from 12:30-2:00pm CT I’ll be taking part in Arts Alliance Illinois’ ARTS MOVE POLICY (AMP): Arts + Technology webinar. Thanks to the generosity of The Joyce Foundation and the Chauncey and Marion D. McCormick Family Foundation, registration is free of charge. This webinar is part of their larger AMP series, which take a deeper dive into topics as they intersect with the arts. Previous topics include Arts + Immigration and Arts + Civic Engagement while this session focuses on Arts + Technology. My portion of the webinar will … Read more

It’s Like Excel On Steroids

Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way).  I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud and it is easily shareable. You don’t have to worry about which version of the spreadsheet you’re … Read more

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