Mastering The Art Of Screencaps

Mastering The Art Of Screencaps

How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specific element within a website or a piece of print material still in the design stages? Fortunately, one of the most useful skills you can develop to cut through the frustration and get the feedback you need is learning to master the ...

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A Little Owl Told Me You Can Schedule Your Tweets…

Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms.  But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets.  There are many different sites that will ...

let the hate flow through you

Embracing The Online Anger

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your ...