Activating Demographics

One Simple Change To Google Analytics Anyone Can Do (and everyone should)

Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...

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154 Essential Social Media Definitions

OMG, RT, and #: 154 Essential Social Media Definitions

“Ermahgerd, she totally creeped my pins and then RT’d them all!” Need a translator for that? Thanks to social media, new terms are appearing constantly. And if you’re managing your organization’s social media, managing your own, or just want to know what all the kids are talking about these days, then you’ll likely need a social media dictionary of some sort.* Luckily social media managing site, Hootsuite has a you and your tweeps covered.  Published ...

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Mastering The Art Of Screencaps

Mastering The Art Of Screencaps

How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specific element within a website or a piece of print material still in the design stages? Fortunately, one of the most useful skills you can develop to cut through the frustration and get the feedback you need is learning to master the ...

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