exploring instagram live

Exploring Instagram Live

With over 600 million monthly users, Instagram shows no signs of slowing down. In Part 1, we examined Instagram Stories and today’s installment will dive into Instagram Live; you’ll learn all about what it is and how organizations are finding creative ways of using this new feature. Instagram Live: A Primer At the end of 2016, Instagram began rolling out Instagram Live to the general public. Taking the ephemeral spirit of Instagram Stories to an even greater extreme, Instagram Live videos disappear the moment the broadcast ends. While Instagram Live is still … Read more

exploring instagram stories

Exploring Instagram Stories

With over 600 million monthly users, Instagram shows no signs of slowing down. Since Facebook acquired Instagram in 2012, the two services have slowly made it easier for businesses and marketers to have a unified message across both platforms. Ads built in Facebook can be pushed out to Instagram, and business accounts in Instagram can be connected to Facebook Pages for analytics and additional functionality. Instagram is continually adding new features to their app. In late February, the ability to add multiple photos and videos in one post. Users swipe left and … Read more

instagram business profile

Instagram’s New Business Tools

From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available. The company engaged with hundreds of businesses using its platform ahead … Read more

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