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What’s In A Nme?

So, I hear you’re unhappy with your organization’s Twitter handle. Six years ago, the “New Media Specialist” at the time signed you up for @AlbuqSymphOrch1 and every time you tweet you cringe a little. But hey, in their defence, it can be hard to pick a name in 15 characters or less! There was only one @ASO to go around, and some other a$$hole ASO claimed it way back in April 2007. Oh to be ...

https://marketingland.com/infographic-optimal-image-sizes-social-networks-120250

Infographic: Optimal Image Sizes For All The Social Networks

I bet I spend a few hours a month just resizing photos for our website and social media accounts. Oftentimes, many managers might just use a photo that’s already been resized for something else but doesn’t quite fit the parameters that are optimized for a particular site. In can be daunting trying to figure out what size photos go where on what platform. I found this handy infographic from Spredfast on the Marketing Land website ...

Website as mothership infographic

Drive More Traffic To Your Website

Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are new to it, ...