Send Us Your Selfies
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A Place For Selfies Just because you don’t want people taking selfies during a performance doesn’t mean selfies can’t serve a constructive purpose. It is just a matter of channeling the impulse people have to prove they were present somewhere and participating toward a specific goal. In fact, if people are taking selfies in connection with your events, it is likely they aren’t going far enough to suit your needs. A pose with a group ...
DISCOUNTING: Be Proactive, Be Selective, Be Timely
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want ...
Crossing the Streams
Wynton Marsalis gets it. For the second year in a row, we rang in the new year with a livestream from Jazz at Lincoln Center, the late set with Marsalis and his quintet. No need for Dick Clark’s New Ryan Seacrest Eve or any of the other nearly identical broadcast network offerings–now we have a choice, thanks to the internet. More to the point, this was a concert I might not otherwise have seen. I live ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…