The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...
Using Stock Photos in Marketing: 20 Sites with Free Images
Wouldn’t it be great if you had high quality, high resolution photos to promote every single event/concert/exhibit? For those of us who live in the real world of non-profit arts management, this is often not the case. In the real world of orchestra marketing, we sometimes deal with low resolution, candid shots from guest artists or past events that we’re expected to use in our promotion. Having high resolution photos is very important for a graphic ...
Its Like Google Alerts…On Steroids
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. We all use Google Alerts but they don’t catch everything. Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com. I recently found Mention and really ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…