Bio-Writing 101

Bio-Writing 101

As an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see bios that are full of spelling and grammar mistakes, missing italics or appropriate quote marks, too many words, etc. Whether you’re an artist or a professional, we all need a bio at some time in our career. ...

Read More
Structured Data 01

Do More For Event Search Results In 15 Minutes Than You Accomplished With Years Of SEO

SEO is dead, long live Structure Data! If you’re still hung up on fine tuning every possible element of SEO I have good news for you; you can stop. Google’s search algorithms are going to see past any trick and if you follow their prescribed methods for integrating micro data markup into your website’s code, you’ll accomplish far more than you ever could with old-school SEO tactics. And if you don’t have the capacity or ...

The Facebook Trick You’re Probably Not Doing

It is clear that Facebook wants you to pay to have lots of people see your content.  Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work.  However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...