Research Data On Vaccine Mandates

As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a database of vaccination policies from all types of organizations. Organizations that have not yet implemented a vaccine mandate, especially for patrons, may be feeling some hesitance fearing push-back. Pew Research Center has recently published data on the public’s comfort level in engaging in certain activities during the pandemic and also whether they would favor showing proof of vaccination. TL;DR more than 50% favor showing … Read more

Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you into a plan with the largest spend possible. In the past couple of years, forward thinking companies … Read more

Tools To Help De-Jargon Your Messaging

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it. Conversion.ai I use this software just about daily. Not only can it help improve messaging across the board, but it … Read more

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