Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Director at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

Time To Say Goodbye…To People Who Never Open Your Emails

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I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an inactive email address or they are simply not interested in what you have to say anymore. Most major email software will easily allow you to identify these people and segment them. After reading this post, I invite … Read more

What To Do When You’re Dark

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I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire opera, or selections from a recent concert, you can keep connected whilst also providing something to break up the monotony … Read more

My Favorite Digital Marketing Tools

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I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using their native post scheduling functionality.  However, Twitter and Instagram don’t have that feature. That’s where Buffer comes in. Buffer lets you schedule posts for … Read more

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