Ceci Dadisman

Ceci is an arts marketer with over 10 years of experience successfully working with arts organizations and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

Stop! Before You Send An Email To That Old List…

Published Wed, Dec 19, 18 at 2:00 am | Updated Wed, Dec 19, 18 at 5:07 pm

17shares 3Share on Facebook 12Share on Twitter 1Share on LinkedIn 1 0Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to in a while, please clean that … Read more

It’s Here! The 2017 Digital Marketing Benchmark Study

Published Thu, Dec 13, 18 at 2:00 am | Updated Wed, Dec 12, 18 at 6:48 pm

14shares 1Share on Facebook 13Share on Twitter 0Share on LinkedIn 0 0It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and data-informed inputs do not lead the … Read more

It Isn’t Just About The Price!

Published Thu, Dec 6, 18 at 11:31 am | Updated Mon, Dec 3, 18 at 11:33 am

29shares 5Share on Facebook 20Share on Twitter 2Share on LinkedIn 1 1In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim of reaching new/underserved/low income audiences doesn’t work. (Here is an … Read more

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