Why You Shouldn’t Rely On Words Like “Today” Or “Tomorrow” On Social Media

Over the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on social media. Why, you ask? Because I’m just now seeing #GivingTuesday posts from a variety of organizations — some of which I support and actively engage with on social platforms. Here are just a couple of examples: We can clearly see that they were posted five days ago, yet they appeared in my feed today. As arts organizations, much of our social media content … Read more

New Canva Features

I know many of you use Canva , so I’ve got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, email headers, etc. Best of all, the premium version is free for nonprofits! (If you aren’t taking advantage of this already, run — don’t walk — to sign up!) (Note: It is important to use a tool like Canva to create graphics that are in keeping with your branding. I do not recommend using Canva in … Read more

Let’s Talk About TikTok

Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry for the advent of nearly all the major social media platforms (and some not so major, and even more now-defunct) and I think that TikTok has the most distinctive style and voice right from the very start. There is no potential to simply repeat content from other channels here — TikTok content must be created specifically for use on the platform. … Read more