When A Ballet Master Goes Viral
If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes video of company class and a ballet master being ...
AI For Arts Marketing
You’ve almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have even tried out some of them like ChatGPT. I’m always interested in how technology can help us run better marketing campaigns, so I’ve been testing and cataloging some of the options that are available. This first post in a series of three is ...
Why You Shouldn’t Rely On Words Like “Today” Or “Tomorrow” On Social Media
Over the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on social media. Why, you ask? Because I’m just now seeing #GivingTuesday posts from a variety of organizations — some of which I support and actively engage with on social platforms. Here are just a couple of examples: We can clearly see that they were posted five days ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…