Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you into a plan with the largest spend possible. In the past couple of years, forward thinking companies … Read more

Tools To Help De-Jargon Your Messaging

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it. Conversion.ai I use this software just about daily. Not only can it help improve messaging across the board, but it … Read more

Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do not use the internet is higher than the national average, it is still only 25%. We know that a comprehensive … Read more

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