When A Ballet Master Goes Viral

If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. @staatsballettberlin Ballet master Tomas Karlborg taking the lead during #worldballetday #ballet #staatsballettberlin #balletdancer #ballettok #balletclass #balletchallenge #ballerina #Dance ♬ Originalton – STAATSBALLETT BERLIN This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes … Read more

AI For Arts Marketing

You’ve almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have even tried out some of them like ChatGPT. I’m always interested in how technology can help us run better marketing campaigns, so I’ve been testing and cataloging some of the options that are available. This first post in a series of three is going to be dedicated to how we can use an AI tools to better communicate with our … Read more

Why You Shouldn’t Rely On Words Like “Today” Or “Tomorrow” On Social Media

Over the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on social media. Why, you ask? Because I’m just now seeing #GivingTuesday posts from a variety of organizations — some of which I support and actively engage with on social platforms. Here are just a couple of examples: We can clearly see that they were posted five days ago, yet they appeared in my feed today. As arts organizations, much of our social media content … Read more