Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

Research Data On Vaccine Mandates

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As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a database of vaccination policies from all types of organizations. Organizations that have not yet implemented a vaccine mandate, especially for patrons, may be feeling some hesitance fearing push-back. Pew Research Center has recently published data on the public’s comfort level in engaging in certain activities during the pandemic and also whether they would favor showing proof of vaccination. TL;DR more than 50% favor showing … Read more

Self Serve Advertising Is The Future

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Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you into a plan with the largest spend possible. In the past couple of years, forward thinking companies … Read more

Tools To Help De-Jargon Your Messaging

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Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it. Conversion.ai I use this software just about daily. Not only can it help improve messaging across the board, but it … Read more

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