With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where.  We all use Google Alerts but they don’t catch everything.  Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.).

Enter Mention.com.  I recently found Mention and really love it.  It gathers everything from all over the web, including blog posts, social media, and traditional media and shows it in an easy-to-use dashboard.  You can also opt to have it send you emails as well.

Mention_Mockup

Mention does have a premium paid plan, but the first search (most likely your organization name) is free.

Among the handy features is the ability to “favorite” something – maybe a testimonial that you might want to use later or a positive review – which keeps it at-hand for later.  You can also mark a mention as “irrelevant” which will train the system not to show you those in the future.  I see this as being quite handy for companies with search terms that may be close to other phrases not related to the organization.

Mention will allow you to stay on track about who is talking about your organization online so you won’t miss a thing.  If you’re already using it, send in a comment with your observations. If you end up trying it out, let me know what you think!

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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