Its Like Google Alerts…On Steroids

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With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where.  We all use Google Alerts but they don’t catch everything.  Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.).

Enter Mention.com.  I recently found Mention and really love it.  It gathers everything from all over the web, including blog posts, social media, and traditional media and shows it in an easy-to-use dashboard.  You can also opt to have it send you emails as well.

Mention_Mockup

Mention does have a premium paid plan, but the first search (most likely your organization name) is free.

Among the handy features is the ability to “favorite” something – maybe a testimonial that you might want to use later or a positive review – which keeps it at-hand for later.  You can also mark a mention as “irrelevant” which will train the system not to show you those in the future.  I see this as being quite handy for companies with search terms that may be close to other phrases not related to the organization.

Mention will allow you to stay on track about who is talking about your organization online so you won’t miss a thing.  If you’re already using it, send in a comment with your observations. If you end up trying it out, let me know what you think!

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Don't Stop Hacking The Arts Yet...

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