Audience Development

Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later,  phone text messaging and Twitter limited us to the number of characters one could post. The fact that Twitter has expanded their character limit and most phone messaging software either provide capacious limits or automatically parse messages across multiple texts it something of a testament to our inability to briefly encapsulate our meaning. Yet there is a growing need to do so, whether it be mission statements, grant proposals, elevator pitches or show descriptions. People … Read more