Audience Development

Engaging new audiences and deepening connections with existing ones.

Plan For An Inclusive Post-Covid Cultural Experience

by

In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of race and ethnicity. The three broad categories of change the survey results indicated are: • Becoming more inclusive and community-centered is the most widely desired category and includes greater diversity of voices and faces, greater focus on localness (local artists, local nonprofits, and the local community), more engagement with young people, treating employees fairly, and being friendlier to all kinds of people. … Read more

Retargeting Website Visitors With Direct Mail

by

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising.  This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern Postcard have created a way to do just that. I have used Modern Postcard many times over … Read more

Yes, People Will Pay For Digital Content

by

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that shows they actually are. The recent special edition Culture Track data shows that people find digital content to be quite valuable: We also can see in the same report that organizations are seeing participation in digital programs from many people … Read more

Send this to a friend