Audience Development

Yes, People Will Pay For Digital Content

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that shows they actually are. The recent special edition Culture Track data shows that people find digital content to be quite valuable: We also can see in the same report that organizations are seeing participation in digital programs from many people … Read more

A Question Of Face Masks And Liability

Tue, Jun 30, 20 by Joe Patti

In an earlier entry, I had written about meeting the legal duty of care and planning to re-open your venue as Covid-19 restrictions are relaxed. It is good to be aware of legal duty of care as a general concept because it exists entirely independent of diseases concerns and is applicable to every aspect of an organization’s operations and decision making. As plans evolve, there are myriad questions that arise about the types of rules and restrictions you create for attendance. This can be an issue regarding the use of face masks, … Read more

It Isn’t Only About “Young” People

Tue, Jan 7, 20Tue, Jan 7, 20 by Ceci Dadisman

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”). This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can’t forget about the people in between. The yold are more numerous, healthier and wealthier than previous generations of seniors. There will be 134m 65- to 74-year-olds in rich countries … Read more