Yes, We Need To Change The Theater Experience

If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immediately. Like, right now. Don’t worry, I’ll wait. Ok, now that you’ve read it, let’s talk about two major points that every arts administrator should take to heart: “What the California Symphony discovered, in short, was that “almost every single piece of negative feedback was about something other than the performance.”” “Another important discovery was that it’s single-ticket buyers, not veteran subscribers, who are … Read more

We Say We Want New Patrons But Do We Really

We Say We Want New Patrons…But Do We Really?

All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we want new people to come through our doors. However, we also continually do things that seem to demonstrate the opposite. If we are serious about getting and keeping new patrons, we are going to need to pay more attention to our data and get out of our comfort zone a bit.  Let’s start with a few things we … Read more

You Down With UGC?

You Down With UGC?

Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study found that only six per cent of people surveyed trusted traditional advertising and over three-quarters of those surveyed state they prefer looking at user-generated images. This isn’t surprising to me at all. We’re much more likely to pay attention to a recommendation made by a friend than to an obvious marketing message.  If I see a friend of mine post a … Read more

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