Your Images May Not Be Yours To Use
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There is so much discussion about intellectual property rights, it can make you nervous about using other people’s images. Stock photos can either be unsuitable to your needs, or expensive to license. But at least as an arts organization, you have a staff of skilled and creative people who can take excellent pictures for you and you never have to worry about usage rights, because they are your images, right? Well, not exactly. Just because ...
The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...
Ignoring The Online Anger
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Back in February I wrote about Embracing the Online Anger, but it’s important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bplans.com posted the handy Response Flowchart below that not only helps you separate the trolls from customers you can actually help, but how best to respond. If nothing else, taking the time to go through this process before responding to a particularly nasty ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…