Creating a Social Media Plan: Survey Your Audience

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Ask YOUR audience. Your people may favor a particular site or want something in particular.  The only way to know this is to ask them. Don’t neglect this step.  Yes, I, social media guru and queen of all Instagram, have great ideas and can … Read more

Creating a Social Media Plan: Do Some Research

If your office is like our office, there are a small group of people running the show.  With only a handful of people in my office, we have to plan ahead on schedules, programming, concerts, who will be running the box office when the box office manager is on vacation, who’s bringing the donuts to the staff meeting, etc. Well, maybe not the last one, but you get the picture.  Planning is important. So, if you have front of house plans and marketing plans and subscription plans, you should also have a … Read more

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