Using Hashtags for Audience Engagement
On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign. Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement. Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization. And they’re all FREE! Create one hashtag for your organization that you can use ...
Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…