VLOGGING: Why Video Blogging Is important
Directly communicating with an audience through the medium of video is very effective and I’ve found that as long as you give artists a nudge, they are willing to experiment. I like to encourage vlogs (video blogs) uploaded directly to Facebook and YouTube. This will add extra dimension to the artist’s brand—connecting to fans on a personal level. I’ve found many artists shy away from video cameras. It’s not that they are nervous or scared, ...
What’s In a Nme: Part Deux
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Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker editor in chief Drew McManus suggested I follow up with some examples that keep your organization’s initials intact. By the way, did you know you probably use an initialism, not an acronym? If an abbreviation forms a pronounceable word like LASER (Light Amplification by Stimulated Emission of ...
A Sample Social Editorial Calendar
Social media is increasingly becoming more important to arts organizations. Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members. But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…