Social Media

Tactics and tools to run better social media campaigns.

What To Do When You’re Dark

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I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire opera, or selections from a recent concert, you can keep connected whilst also providing something to break up the monotony … Read more

My Favorite Digital Marketing Tools

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I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using their native post scheduling functionality.  However, Twitter and Instagram don’t have that feature. That’s where Buffer comes in. Buffer lets you schedule posts for … Read more

Scammers In Your Social Media Community

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On my personal blog, I have written about the problem of ticketing websites that masquerade as legitimate performance venues and either sell fake or highly marked up tickets.  I have to say that Google seems to have addressed the problem of resellers and scam sites appearing in search results before the real venue. For example, if you search for Bill Maher Atlanta today, the Fox Theatre is the first result. On Bing, it is the fifth or six result. I tried this for a handful of cities across the country. In any … Read more

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