How Orchestras Can Use Influencer Marketing

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of classical music”, they are engaged on social media enjoying many beautiful Instagram accounts that track hip events, … Read more

Authenticity FTW

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic than its competitors. Authentic content can provide customers with an engaging visual experience — what’s more real … Read more

Even More Useful Info On Copyright and Intellectual Property

Even More Useful Info On Copyright And Intellectual Property

Recently the Harvard Law School’s Technology and Intellectual Property Legal Clinic recently published a really helpful guide to copyright, trademark and intellectual property rights. Now if you are thinking, “Joe, didn’t you already publish a really helpful guide to copyright, trademark and intellectual properties rights on ArtsHacker?” Why yes, I did and thank you for remembering. However, copyright can be a confusing subject for people so its helpful to get your hands on every guide that explains it well. The information I cited in the previous guide has tools that help you … Read more

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