The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...
Its Like Google Alerts…On Steroids
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. We all use Google Alerts but they don’t catch everything. Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com. I recently found Mention and really ...
Preparing For Outdoor Festivals and Performances
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Ah Spring! The time when young arts organizations thoughts turn to …outdoor festivals. With the upcoming warm weather, it seems the time to offer some general tips about preparing and planning for outdoor festivals. More specifically, with crises that may arise. Even if you have been running a festival for awhile, these bear noting. I worked for a well organized outdoor arts and music festival that had been running for 12 years before I got ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…