How To Segment Using Tags In MailChimp

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails to all the specific groups of people you need. Ok, stay with me here. Within this main … Read more

Let’s Talk About Arts And Technology

Mark your calendar: Thursday, April 18, 2019 from 12:30-2:00pm CT I’ll be taking part in Arts Alliance Illinois’ ARTS MOVE POLICY (AMP): Arts + Technology webinar. Thanks to the generosity of The Joyce Foundation and the Chauncey and Marion D. McCormick Family Foundation, registration is free of charge. This webinar is part of their larger AMP series, which take a deeper dive into topics as they intersect with the arts. Previous topics include Arts + Immigration and Arts + Civic Engagement while this session focuses on Arts + Technology. My portion of the webinar will … Read more

GA Skills For Creating A Data Driven Culture: Secondary Dimensions

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already familiar with the acronym, HiPPO stands for: Highest Paid Person’s Opinion A common challenge for those entrusted with gathering, analyzing, and reporting data is creating trust and buy-in among those in executive leadership positions. Fortunately, there are some super easy tools you can use inside Google Analytics to begin building that trust by confirming or refuting “conventional wisdom.” One such tool … Read more

Send this to a friend