If You Aren’t Selling Flex Subscriptions, You’re Missing Out

JCA Arts Marketing recently released a study measuring subscription sales at arts and culture organizations. While prefaced with a friendly “don’t panic” notification (Douglas Adams fans will enjoy that reference), they don’t sugarcoat their findings. While the data in this study may not be immediately encouraging, we want to emphasize that we should view subscription decline as an opportunity. There are many advantages to the subscription model, but there are also many disadvantages. Let’s take the data as inspiration to move forward and innovate in this new world. What jumps out at … Read more

Take Some Time To Explore AI Copy Generators

If you aren’t already aware, AI copy generators are becoming all the rage. While I won’t blame anyone for responding to that with a healthy 🙄, I can also say my recent experience with one of them has been entirely positive. I spent several days using copy.ai and compared to the others I tried, it’s the most intuitive and produced the most useful content. In a nutshell, their software uses machine learning and artificial intelligence to generate compelling copy for a host of applications, such as website copy, social media posts, product … Read more

Worth a Look for Arts Organizations: Small Business Travel Rewards Programs

If you ever have employees or artists traveling to or from your organization’s home city, your organization should be earning small business travel rewards whenever possible. Many hotel chains and airlines have rewards programs specifically for business entities that are separate from the loyalty and rewards programs for the individual traveler. The good news is that both the traveler and the business or organization that pays for the travel can earn rewards in the separate programs on the same flight or hotel stay. These programs are built for organizations that have regular … Read more