Keeping On Top Of Facebook’s News Feed
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One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with. If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social ...
It’s here! The 2015 Arts Industry Digital Benchmark Study
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not ...
Instagram’s New Business Tools
From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of insights on posts ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…