Find Out Who’s Tuned In To Arts Organizations Today

The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the pandemic. 90% of respondents find out about events through email. Direct Mail and Word of Mouth were tied for second, but … Read more

Pew Research Striking Findings

If you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings for 2021 and there are a few highly applicable stats therein. 1. For the first time, the number of Americans who identify as non-Hispanic White declined between 2010 and 2020. When thinking about diversity and inclusion in our organizations and audiences, this is indicative of the trend that has been happening for years. Our country’s population … Read more

If Google Analytics 4 Feels Overwhelming, You’re Not Alone

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s so much negative backlash. If you’re looking for some validation into your own misgivings, this is a … Read more