If Google Analytics 4 Feels Overwhelming, You’re Not Alone

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s so much negative backlash. If you’re looking for some validation into your own misgivings, this is a … Read more

Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do not use the internet is higher than the national average, it is still only 25%. We know that a comprehensive … Read more

Cialdini’s Universal Principles of Influence Expanded and Updated

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly useful and interesting and I think you will, too:

Send this to a friend