Plan For An Inclusive Post-Covid Cultural Experience

In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of race and ethnicity. The three broad categories of change the survey results indicated are: • Becoming more inclusive and community-centered is the most widely desired category and includes greater diversity of voices and faces, greater focus on localness (local artists, local nonprofits, and the local community), more engagement with young people, treating employees fairly, and being friendlier to all kinds of people. … Read more

Yes, Data Driven Decision Making. But What Data Is Important?

There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good post separating data into diagnostic metrics, key performance indicators and vanity metrics. The most valuable data for an organization is key performance indicators (KPIs). Most data points are diagnostic metrics which, while valuable, support KPIs rather than measure progress toward organizational goals. Vanity metrics make you look impressive, especially in front of your governing board, but are not really useful in measuring the … Read more

Please Don’t Ignore Me! Rethinking How We Design For Attention

In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most applicable to these efforts: Transient Attention This type of attention is brief, perhaps even thought of as … Read more

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