It’s here! The 2015 Arts Industry Digital Benchmark Study


Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT!

Some key findings from the report:

Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness.

In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013.

63% still say that “not enough budget” is their main challenge.

Social media, especially Facebook, has been strongly embraced by arts marketers.

100% of organizations had Facebook accounts, and for the first time 100% of respondents indicated they purchased Facebook ads. Facebook fans grew 45% YOY across all budget sizes.

Organizations are beginning to pay more attention to social metrics, but there is still a long way to go. 41% of respondents indicate they check their social media metrics at least once a week. That’s up from 21% in 2014.

Most arts organizations are using video to market their offerings and are beginning to invest in content.

95% of organizations surveyed indicated they produce videos. One-third of produce more than 20 annually while another third produce fewer than five videos (with the remaining somewhere in between).

Get The Full Report

The 2015 Arts Industry Digital Benchmark Study

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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