It’s here! The 2015 Arts Industry Digital Benchmark Study


By: Ceci Dadisman

In: Marketing & Communications

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT!

Some key findings from the report:

Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness.

In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013.

63% still say that “not enough budget” is their main challenge.

Social media, especially Facebook, has been strongly embraced by arts marketers.

100% of organizations had Facebook accounts, and for the first time 100% of respondents indicated they purchased Facebook ads. Facebook fans grew 45% YOY across all budget sizes.

Organizations are beginning to pay more attention to social metrics, but there is still a long way to go. 41% of respondents indicate they check their social media metrics at least once a week. That’s up from 21% in 2014.

Most arts organizations are using video to market their offerings and are beginning to invest in content.

95% of organizations surveyed indicated they produce videos. One-third of produce more than 20 annually while another third produce fewer than five videos (with the remaining somewhere in between).

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The 2015 Arts Industry Digital Benchmark Study

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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