Capacity Interactive

It’s Here! The 2017 Digital Marketing Benchmark Study

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It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and data-informed inputs do not lead the charge. For example, whereas 62% of the surveyed organizations said they … Read more

ain't no party like a stats party

The 2016 Arts Industry Digital Marketing Benchmark Study Is Here

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Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country.  The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% of organizations indicated they did not have enough budget to adequately maintain their websites. 39% of organizations … Read more

Stop With The Boring CTAs Already!

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It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button can dramatically increase clicks.  A few years ago, at Palm Beach Opera, I wasn’t getting very many … Read more

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