It’s Here! The 2017 Digital Marketing Benchmark Study
It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and data-informed inputs do not lead the charge. For example, whereas 62% of the surveyed organizations said they … Read more
- 43shares
- 16Share on Facebook
- 19Share on Twitter
- 8
- 0
- 0