Find Out Who’s Tuned In To Arts Organizations Today
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The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the pandemic. 90% of respondents ...
It’s Here! The 2017 Digital Marketing Benchmark Study
It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and ...
The 2016 Arts Industry Digital Marketing Benchmark Study Is Here
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…