From Techcrunch on May 31, 2016
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available.
The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.Read The Full Article