Keeping On Top Of Facebook’s News Feed


By: Phil Paschke

In: Marketing & Communications,

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with.

If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social Media Examiner posted a great article on May 10 detailing seven ways Facebook’s news feed algorithm works and how you can take steps to ensure your followers are seeing your content.

It certainly takes effort to fully implement these strategies, but knowing how Facebook works is half the battle, so take some time today for a worthwhile refresher on getting the most out of your organic posts.

Keeping On Top Of Facebooks News Feed

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Phil Paschke
Philip has had a fascination with all things tech ever since his parents brought home a Commodore 64 and he learned to type Load “*”,8,1. Combining his love of gadgets with a passion for music, he completed a B.Mus in Theory and Composition, while working part-time at the Edmonton Symphony Orchestra & Winspear Centre box office. After thirteen years with the organization progressing through titles like New Media Specialist and Communications Manager, he recently relocated to Wagga Wagga, Australia (really) for a down-under adventure. Whichever hemisphere he's in, Philip makes time for fine food, peaty scotch, and staying up way too late playing Sim City.
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