What’s In A Nme?
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So, I hear you’re unhappy with your organization’s Twitter handle. Six years ago, the “New Media Specialist” at the time signed you up for @AlbuqSymphOrch1 and every time you tweet you cringe a little. But hey, in their defence, it can be hard to pick a name in 15 characters or less! There was only one @ASO to go around, and some other a$$hole ASO claimed it way back in April 2007. Oh to be ...
A Little Owl Told Me You Can Schedule Your Tweets…
Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms. But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets. There are many different sites that will ...
Embracing The Online Anger
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My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…