Keep Track of Journalists by Using Twitter Lists

With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter lists to be very helpful particularly when keeping track of music industry journalists, critics, and editors. Your own list should help you navigate the overwhelming content in your Twitter newsfeed and help you stay focused on one particular subject area. If you’re like me, I follow ...

Creating a Social Media Plan: Put It Into Action!

A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back ...

Creating a Social Media Plan: Do Some Analysis and Set Some Goals

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great.  Let’s look at how you’re doing on there. ...

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