How To Use IFTTT To Amp Up Your Social Media

If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes.  These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this means is that ...

Using Hashtags for Audience Engagement

On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign.  Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement.  Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization.  And they’re all FREE! Create one hashtag for your organization that you can use ...

Social Media Header Templates

Take Advantage Of These Photoshop Templates To Update Your Social Media Branding

A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you’ve probably noticed the trend toward larger, full width header images. These look terrific and since every major social media platform functions within a responsive website environment (where content is relocated across different browser widths) that means you can no longer be lazy and put together a WYSIWYG style header ...