What’s In a Nme: Part Deux
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Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker editor in chief Drew McManus suggested I follow up with some examples that keep your organization’s initials intact. By the way, did you know you probably use an initialism, not an acronym? If an abbreviation forms a pronounceable word like LASER (Light Amplification by Stimulated Emission of ...
A Sample Social Editorial Calendar
Social media is increasingly becoming more important to arts organizations. Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members. But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to ...
Ignoring The Online Anger
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Back in February I wrote about Embracing the Online Anger, but it’s important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bplans.com posted the handy Response Flowchart below that not only helps you separate the trolls from customers you can actually help, but how best to respond. If nothing else, taking the time to go through this process before responding to a particularly nasty ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…